Yes, I have been on a road trip by bus before, 8 to 12 hours
straight locked up with strangers and the only thing that keeps us all
seated in the bus is because we have a common destination. Mostly all
these hours are spent either gazing at the flora and fauna or sleeping. A
few passengers here and there read or engage with their gadgets.
But this Bus trip was different! This was the AMPION
venture bus! The journey took 7 days; traversing 4 East African
countries, the route: Dar es Salaam, Moshi, Nairobi, Kisumu, Kampala, Mpigi (SINA) and Kigali. Eventually all passengers get to know each other, brainstorm ideas to
change the world and in the process become friends and business
partners. 7 tech-startups were created and had opportunity to pitch along the way. Some key stop overs for presentations were: Buni Hub - Dar Es Salaam, The iHub - Nairobi, LakeHub - Kisumu, RanLab - Kampala and KLab - Kigali. The top 3 startups had the opportunity to pitch at the Transform Africa 2015 Conference in Kigali.
AMPION’s goal is to empower highly talented entrepreneurs to develop
innovative tech solutions and make a tangible impact in their African
communities together with other entrepreneurs from all over the world
who want to tap into the fastest growing tech & mobile markets
world-wide and make a difference. Along the journey, the
Ampioneers conceive and launch startups and contribute to creating round
breaking innovation and a community of entrepreneurial talent in
Africa.
Identify Team Members
As opposed to a normal bus, choose participants whose goals are more
than just a common destination. These should be people able and willing
to challenge your ideas. The best mix is when the team members have
different personalities, backgrounds, experience and exposures. The
synergy created by all these factors combined is a key ingredient for
the success of any start up. In a business these would be your
management team members. (In tech-speak, your team formation would
include at least a hacker, a hassler and a hipster though some can share
the roles).
Identify Mentors
A mentor is an experienced and trusted adviser. A person who can help
and advice over a period of time,on a project or a business. In a
business these would be your board or directors. They are a good
sounding board and offer strategic advice on the business or project.
Get on a bus
I
guess the whole idea is to seclude oneself from all the noise of the
world and focus. Set your goals for the period of seclusion to help you
focus. I believe people with goals succeed because somehow consciously
or unconsciously they focus their energies towards those goals - goals
become some sort of a magnetic epicenter that pulls into it all
necessary resources. In business the management teams together with
their board members take retreats to go and review the performance of
the company in line with their set vision and mission. This review then
informs whether they stay on course, take a detour or even change direct
altogether
Define your playing field
The world is full of problems and a lot of solutions have been tried
to solve these problems. So will you come up with a different problems
or a different solution to the already existing problems? Why are the
current solutions not adequately addressing the existing problems? In
design thinking you realize that accurately defining the problem will
lead to a more appropriate and user/customer centered solutions.
The solutions will need to be desirable to the user, viable for the business and technologically feasible to implement. This means you have to empathise with your users. This can best be done by observing them, engaging with them, interviewing them and getting insights as to what their real needs are. This will help you define the real problem and therefore be able to come up with the winning solution.
Think business!
However brilliant the solutions are, they have to make business
sense. Questions to answer: What is unique about your offering aka value
proposition? Who will your customers be? How will you reach your target
customers? How will you acquire these customers? How will you keep them
and grow them? What products will they be willing to pay for? How much?
Will these revenues be able to meet your costs of offering your goods
and or services to your customers? How will the business be run on a
daily basis? What will you need to run the business? Will you need to
some people to support you in executing your offer? How will you
approach them? Is your business scalable?
Get out of your comfort zone
Fine tuning the business model is not easy! Research, build a
prototype, test with the users and get feedback. If not satisfactory get
back to the drawing board again and you have an acceptable product.
There are times when you will be lucky if you can have as much as 2
hours of sleep in a 24 hour day. If you do not have committed team
members they may leave the bus. Learn to use the meager resources you
have and constantly think outside the box (if you are in one). Learn to
survive on a shoestring budget….no luxury when starting up.
Be an excellent story teller
Be able to pitch your idea. Having come thus far you have to be able
to tell your story and carry the audience along with you. Stories help
you process and share the info we’ve collected. Stories give a human
face to your proposed solutions. Stories show case the change you
propose to make in the world. You have to carefully choose the story you
want to tell or you may risk losing a whole customer segment or
potential partners.
The end justifies the means
The trip was long and not for the faint-hearted but the final outcome
was rewarding. Youth unemployment in Uganda is said to be highest in
Africa. African Development Bank says it could be as high as 83%. It is
estimated that more than 40,000 young people graduate from Ugandan
Universities each year. Yet the market can provide only 8,000 jobs
annually.
I strongly believe that if we always look for opportunities to bring
solutions, we will have more job creators than job seekers. The AMPION model is one of the keys to addressing Africa’s unemployment challenge especially among the youth.
Thank you AMPION for the opportunity to be a mentor on the East African Bus. Thanks you Ampioneers, you are world changers!
Wishing you success!
Love it! Very interesting topics, I hope the incoming comments and suggestion are equally positive. Thank you for sharing this information that is actually helpful.
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